Feb 26, 2014

Campaign Marketing Materials

Do you need a brochure? A one-page Campaign overview? A postcard you can leave behind at meetings? The Campaign for Action has a number of marketing materials that Action Coalitions can use, customize, and print for meetings, events, and more. Read on to find out what materials are available and how you can use them.

Do’s and Don’ts

Do’s 

  • Do read the Campaign Branding Guidelines to ensure you are using these materials correctly.
  • Do review this recent webinar to learn best practices and guidelines for using the marketing materials.
  • Do print and share these materials at events and meetings.
  • Remember that any costs for professionally printing the marketing materials must be paid for by your Action Coalition.
  • Remember that there are other resources you can use—including a Campaign for Action promotional video, PowerPoint presentation, and a wide range of other communications tools.
  • Do e-mail campaignforaction@aarp.org  if you have questions or need help.

Don’ts 

  • Don’t print all of these materials on your home printer in black and white—they are designed to be printed in color on a copy machine or at a local printer.
  • Don’t use these materials when lobbying. For more information about lobbying, please refer to the Branding Guidelines and the lobbying resources on the Capacity Building page.
  • Don’t make changes or modifications to these documents.
  • Don’t worry if you request the design files and then can’t open them after we send them to you—you might not have the relevant software, but a professional printer should have no trouble opening them.

Campaign for Action Branded Folder

The Campaign for Action folder is available for Action Coalitions to print at a professional printer. To request the design files of this folder for professional printing, please fill out this request form.

Campaign for Action Marketing Materials- Branded Folder

Campaign Brochure

Campaign_brochure_2017_Page_1This tri-fold brochure provides an introduction to the Campaign for Action. It can be printed as a PDF. Action Coalitions can also request the design files of the brochure to print it at a professional printer by filling out this request form.

 

 

Print on Demand Templates

These Microsoft Word templates can be used by Action Coalitions to create one pagers, fact sheets, and other handouts.
Campaign for Action Marketing Materials - Clean templateThis Microsoft Word template has the Campaign for Action branding at the top of the page and a simple, clean layout.

 

 

 

 
Campaign for Action Marketing Materials - Key AccomplishmentsThis Microsoft Word template is designed for Action Coalitions who have their own unique branding to add their logo in the header of the document. It contains several  design elements and a paragraph describing how your Action Coalition relates to the national Campaign.

 

 

 

 

 

 

Campaign for Action Marketing Materials - Key AccomplishmentsThis Microsoft Word template is designed for Action Coalitions who do not have their own branding. It features the Campaign branding in the header of the document.It also contains several  design elements and a paragraph describing how your Action Coalition relates to the national Campaign.

 

 

 

 

 

 

 

Campaign Logo

Campaign for Action Marketing Materials - Campaign logoTo request approval of the Campaign for Action logo, please submit proposed materials to CampaignforAction@aarp.org and describe how the logo will be used and how the materials will be distributed. Allow at least five business days for approval.

 

Customizable Campaign Action Coalition Banner – Step

Campaign for Action Marketing Materials - Step BannerAction Coalitions can request the design files of this banner to print at a professional printer by filling out this request form.

Customizable Campaign Action Coalition Banner – Gradient

Campaign for Action Marketing Materials - Gradient BannerAction Coalitions can request the design files of this banner to print at a professional printer by filling out this request form.