In 2010, the Robert Wood Johnson Foundation, the country’s largest philanthropy devoted to health, joined AARP Foundation and AARP, the nation’s largest nonprofit, nonpartisan organization dedicated to empowering Americans 50 and older, to create The Future of Nursing: Campaign for Action to improve America’s health through nursing. The Campaign is coordinated through the Center to Champion Nursing in America, also an initiative of AARP Foundation, AARP, and RWJF.

Learn more about our history

Through 51 Action Coalitions in every state and Washington, D.C., the Campaign works with policymakers, health care professionals, educators, and business leaders to respond to the country’s increasing demand for safe, high-quality, and effective health care.

The Campaign’s actions are based on the Institute of Medicine’s The Future of Nursing: Leading Change, Advancing Health, a report that provides recommendations in six categories:

  • Improving access to care
  • Fostering interprofessional collaboration
  • Promoting nursing leadership
  • Transforming nursing education
  • Increasing diversity in nursing
  • Collecting workforce data

Learn more about the issues


In a 2015 report assessing the progress made on implementing those recommendations, the IOM noted a number of achievements within the nursing workforce, and also urged greater action on all fronts—especially on increasing diversity within the field, and working to synthesize the efforts by multiple organizations to collect data.

Since 2015, the Campaign has increasingly tied its work in with the Culture of Health vision inspired by the Robert Wood Johnson Foundation, which—like nurses—believes everyone deserves to live the healthiest life possible.