Jan 05, 2017

Campaign Branding Guidelines

Find out what you can and can’t do with the Campaign for Action brand by reviewing the Branding Guidelines for Action Coalitions.

Prior approval is required when you are using the Future of Nursing: Campaign for Action name and logo.

To request approval of the logo, please submit proposed materials to CampaignforAction@aarp.org and describe how the logo will be used and how the materials will be distributed.

Allow at least five business days for approval. However, as described on page 4 of the guidelines, the Campaign name and logo are never to be used on lobbying materials. The only exception to the approval requirement is when Action Coalitions use pre-developed collateral or template documents provided by the Campaign, such as the template postcard or Campaign brochure.

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