How to Make Messaging Work For You

When someone asks you what the Campaign for Action is, what do you say? Do you have an “elevator speech”? What are the three most important points of your state Action Coalition work?  This 2.5 minute video gives insights into some of these questions.

The Campaign has just completed a message development process to make it easier for us to talk about the Campaign and why it matters. With state Action Coalitions across the country and hundreds of partners and volunteers, we are more likely to be effective when we all speak with one voice. In addition to this short video, you can check out the new Campaign messages and get tips about how to use them in the newest Communication Corner piece, How to Use Campaign Messages.  You can also view the full webinar on this topic.

by Michael Pheulpin | December 3, 2012

Tags: capacity-building

Colleen Krepstekies

Here's the sample elevator speech provided by one of our presenters http://campaignforaction.org/resource/sample-campaign-action-elevator-speech

 

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