I need talking points/articles and citations to help hospital CEOs understand the importance of BSN Education. One of the goals for our SIP grant is that 10% of the 65 CAHs in Nebraska will have initiated support of BSN education in their strategic plan.

Victoria, This is a great question that comes up over and over again. The IOM evidence supporting a higher level of BSN in the workforce is on slide 14 of our CFA Standard Slides posted http://campaignforaction.org/community-post/cfa-overview-powerpoint-presentation-and-template. I have also attached a very recent article that adds additional evidence. Hope this helps. Mary Sue

Here is another great article linking nurses education level with positive patient outcomes.

Victoria, you might also take a look at the document "How to Use Campaign Messages" posted on the website. http://campaignforaction.org/sites/default/files/CFA_OnlineToolKit_Module3_Messaging%20with%20TPs_FINAL_Feb%202013.pdf If you scroll down in the document, page 7 has content which tailors the message to this audience. It provides some suggested language and a good general approach.

Also of possible benefit: http://www.nursingeconomics.net/necfiles/news/MA_12_GuestEditorial.pdf http://www.rwjf.org/content/dam/farm/reports/reports/2012/rwjf73057

Victoria, This is also one of our challenges in Montana! I have been hoping to pin down the "show me the money" resource for CEOs/CFOs; I'm excited to read through all of these posted here. If It's out there, I know Mary Sue or Pat will find it and share :-) Another resource that may be helfpul is Peter Buerhaus' new article in Nursing Economics: http://www.medscape.com/viewarticle/778502_2. It's actually the results of the 2010 National Survey of Registered Nurses, and the authors concluded that "increasing the education and preparation of nursing leaders...will be increasingly vital for nursing to prosper in the future." Every little bit helps!